The Rudolph Factor Author Bios

“An insightful approach to unleashing the creativity residing in a diverse workforce.”
- HARVEY SHREDNICK, former CIO , Corning Incorporated

“ The Rudolph Factor is a guide for companies seeking success in an
innovative age.”
- JOHN GAUDELLI, Manager of Business Development, Homestore / Move.com

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Biographical Information about the Authors

Cyndi Laurin

                                Cyndi Laurin, Ph.D. is an author, popular international
                                speaker, and founder of Guide to Greatness, LLC.
                                Passionate about provoking thought in individuals and
                                organizations, Cyndi believes a collective awareness of our thoughts and language is the proverbial silver bullet… performance excellence exists, just not in the way organizations currently seek it.

Having taught for over 10 years in the Industrial Technology Department in the College of Business at California Polytechnic State University, San Luis Obispo and more recently with the California State University, Dominguez Hills and The National Graduate School, her insights and expertise in process improvement, performance management, and innovation are transforming both domestic and international organizations. Cyndi’s book titled, Catch! A Fishmonger’s Guide to Greatness was released in December 2004, has sold over 60,000 copies, is translated into 13 languages, and has been awarded the Independent Publishers Book of the Year in the Business/Career category. She has been featured in several publications as well as radio and TV.

Craig Morningstar

                                Mr. Morningstar accomplishments span across business,
                                community and industry involvement, executive management
                                and public speaking. His presentation style is a unique
                                balance between fast paced, PC witty puns and personally engaged. Has knack at distilling complex concepts into easy to understand sounds bits fosters a rewarding learning for every audience.

Interesting Facts: USAA Hockey Coach Level IIII; Prior and current board level involvement in 15+ trade associations, 7 of which helped start; Enjoys Airline History; 20 years in the financial service industry; Active Kiva lend; Prior ownership in 10+ entrepreneurial companies, has been the President/CEO of 9 companies; COO experience with 4 companies; Facilitated 7 M&A transaction on 2007; Testified at senate hearings; Quoted in the Wall Street Journal; Operated a 65 person business consulting firm; Board member of a 100+ attorney law firm; Owns a 1972 Mach I; Learned work ethic growing up on a farm; Traveled to Europe 30+ times before age 20; Owned and operated an artificial intelligence software firm for 5 years; Was an equity, bond and fund trader; Instructing professional networking sessions since 2002; Music tastes are classical and new age; Frequent quest speaking at University MBA and honors programs, and life-long pet lover.