“An insightful approach to unleashing the creativity residing in a diverse workforce.”
- HARVEY SHREDNICK, former CIO , Corning Incorporated
“ The Rudolph Factor is a guide for companies seeking success in an
innovative age.”
- JOHN GAUDELLI, Manager of Business Development, Homestore / Move.com
The Rudolph Factor: Finding the Bright Lights that Drive Innovation in Your Business Cyndi Laurin, Craig Morningstar
Wiley, July 14, $21.95
We all know the lesson of Rudolph the Red-Nosed Reindeer: unique traits make us special when put to good use. This book chronicles how a few key thinkers spearheaded the quick turnaround of Boeing's C-17 program, after the airplane behemoth struggled in the late 1990's.
